Today, promotion of companies, goods and services by means of social networks acquired great popularity. There is nothing surprising. Statistically, more than 70% of all visitors of a world wide web visit these Internet–platforms every day.
Visitors of social networks – people of different age, nationalities and social statuses. Registration on resources free.
But the basic mass of visitors of social networks – people of active age, those who is most sympathetic to various information innovations. Exactly due to it promotion in social networks is the most demanded and widespread advertising method.
One more fact which explains such a high efficiency of promotion of various resources through social networks, is connected with loyalty of users. It means that advertising of these or those goods (service) isn't regarded as spam, and respectively doesn't cause negative emotions and rejection. Probably, everyone who at least once used social networks, paid attention to advertising materials, but they didn't cause special irritation. Social network is a salutary soil for promotion of the resource. Why? Because there is a unique possibility of a choice, that users make what content to discuss or ignore.
The main advantages of promotion in social networks: